Unified commerce platform lifts conversion 34%
Headless replatforming across 9 markets with a shared inventory view.
- +34%
- conversion
- 3 wks
- market launch
- −92%
- oversell incidents
Blended across nine markets.
Down from four months.
After unified inventory.
Overview
Northwind ran separate storefronts per market with inconsistent stock and pricing.
The challenge
Overselling was routine. Each market launch took months of bespoke front-end work.
What we built
A headless storefront on a shared component library, backed by a single order and inventory service, with market launch reduced to configuration.
Results
Conversion improved across every market and new-market launch dropped from months to weeks.
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